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Will there any difference in revenue per click?
Sep
10
2010
Hi AMit,
Let us assume an adsense is making 1000 impressions/day. And after some days it is making 20,000 impressions per day. Will there any difference in revenue per click?. If it is there, at what levels, adsense will increase the revenue per click? (Ex: up to 10,000 impressions – x%, up to 50,000 – y% and so on)
Answer #2
I accept you 100%. But let me ask u, my question in another way. Please check the average click amount now, 1 year back, 2 years back and 3 years back in ur adsense of AB.com. (please spare 2 minutes for this exercise) Is it more or less or same? or any hike is there, as ur site increasing?
And CTR and CPM are the reversely calculated figures. But people like me thinks that, because of less CTR and less CPM we are getting less AMOUNT. But I have to think in reverse way. Isn’t it Amit?
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Answer #1
There wont be much different in the revenue per click according to Google Adsense but there can be some difference in terms of visitors.
In case of a small blog they would find less content and would mean less page views and less adsense impressions but more CTR which would mean more income because in case of Google Adsense, more CTR = more eCPM
When the traffic grows people read more content and actually decreasing overall CTR. There are a lot more factors than this which is depending on the source of traffic, content, exit pages, entry pages, bookmarks, returning visitors % etc.
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