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Why double CTR will not give double revenue? Google Adsense
Jul
22
2010
According to my June adsense reports, for 1000 impressions, the revenue was $1.85. And according to July adsense statement , for 1000 impressions, the revenue is $2.43. It looks, revenue is improved. But if i compare in another way as below, it looks exactly opposite to above statement. In June for 36 clicks i got $1.85 that give result as 5.15c/click. In July for 73 clicks i got $2.43 that give result as 3.31c/click. That means, if we get increase in CTR, adsense will reduce the revenue per click. Don’t you feel it we are getting less (free/extra) revenue, after putting our efforts to rise the ctr.
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Answer #1
This is all about Adsense eCPM – http://adsense.blogspot.com/2006/02/ecpm-what-exactly-is-that.html which is the main factor behind everything and along with this there is not much relation with the CTR and income per click.
You need to read this article on why you get lower eCPM overall http://adsense.blogspot.com/2006/03/why-lower-ecpm.html
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